Have you ever heard about the AIDA model? This is a very important thing that every brand owner must know. In this digital world, brands have their own marketing strategy based on the AIDA model. Attention, interest, desire, and action: that is the full form of AIDA. And it is used in digital marketing, marketing strategies, public relations campaigns, and so on. The AIDA model identifies the phases that an individual goes through in the purchasing process of a product or service. This is a purchasing funnel that enables the buyer to go back and forth through every stage to encourage or promote them to make the final purchase.
It is a model known as the hierarchical model, which indicates that consumers are moving through stages while making decisions about buying products or services.
How to use the AIDA model?
The AIDA model is essential to every marketing and advertising service. Because the four elements in this model, such as attention, interest, desire, and action, are very important to promoting the people to become the customers. Suppose, if you are writing an ad copy or blog for a website, you should focus on putting words or ideas to catch the attention, interest, desire, and action of the people.
When creating awareness about a product, advertisers need to achieve these elements to convert the leads into potential customers. Using this model will help a business plan a customized and targeted communication campaign.
What is the AIDA approach?
Basically, there are four steps in the Aida model.
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- Attracting attention: The product must attract the attention of the people or targeted audience. So a marketer or advertiser, or even a content writer, should focus on the content or strategies to attract the attention of people.
- For maintaining interest: After getting the attention of the people, the next step is to maintain their interest among them. That’s how you can make them want to buy your products.
- To arouse desire: It is the businessman’s ultimate responsibility to persuade the target audience to purchase the product or services if they are interested in the product. Here, the desire to buy or own a product or service is created.
- Action: Once the desire to buy the product has increased, people will move on to the next step, action.
Nowadays, the AIDA formula is often accompanied by the first letter “S” of the word “satisfaction”. the reason behind it is, that the main motto behind every business is to make their customers satisfied.
AIDA model examples of turning leads into customers
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- Coca-Cola’s AIDA marketing formula
Did you know? Coke is a world-class brand that has been using the AIDA model for years, and the brand attracts its users through diverse marketing media like pre-movie TV commercials and paid digital advertising. According to relevant reports, Coca-Cola spends about $4 billion a year on advertising all over the globe to attract users. So, they cultivate interest in customers by highlighting their product’s specialties and benefits. Coke got huge exposure, had rich availability at a low-cost operation, and became the best soda brand in the universe.
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- Adidas AIDA fashion model
Adidas always makes an effort to provide high-ranking athletes or celebrities for their promotion. Their home content is very limited, and they attract more users by allowing visitors to discover the legends, which is why the website content attracts the visitors.
They use a number of very clever strategies. Like most fashion brands, for checkout. because the customer loves this feature. They take an interest in customers and make them happy by offering free delivery and other offers. They also use graphic images to attract the audience.
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- Mini Cooper AIDA model
The Mini Cooper adopted a guerrilla marketing strategy and attracted a lot of people during its awareness phase. Once upon a time, as part of giving customers a Christmas present, they set up a big cardboard cartoon that was wrapped in torn gifts on the streets of Amsterdam. The MINI Cooper aida model was one of the most popular aida models in the world.
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- Cadbury’s AIDA model
They made a big impact on the general public through Cadbury’s Domino’s advertisement. Their main purpose was to provide fun and excitement to the customers, which they showed through their ad. Apart from this, Cadbury Domino’s advertisements on Facebook and Twitter offer customers the opportunity to engage with the brand. It really helped the customer to take action.
The idea behind this advertisement was very special and distinctive. It also made people remember the ad and the product. In addition, the company offers discounts on its products at the stores and encourages human beings to try out its new products.
