Performance Marketing

Performance marketing is a a results-driven digital marketing strategy. Because payment is based on how users interact with the content, it’s great for businesses trying to reach a large audience. We set up measurable indicators to assess the effectiveness of the efforts and make data-driven choices.

Time: Understanding the value of time in business & let you know that too Expense: Better digital Service at lower cost Better outcomes : Better outcomes than you expect Boosting sales : Everything you need to increase your sales in a very short time Trouble-free marketing: Avoiding chaos & confusion in your business with effortless marketing strategies

Our performance marketing uses a number of KPIs to monitor the success of campaigns. Depending on the goal of the campaign and the clients’ needs, these can change. Our main performance KPIs are as follows: Click-through rate – Measuring the number of clicks that your advertisement gets divided by the number of times your ad is shown. Cost per engagement – It is the total advertising cost divided by total engagements. Cost per lead- The cost of generating a new lead Cost per purchase- It is the cost of advertising divided by the number of purchase. Cost per milestone- It is the initial market price. Cost per app install- Tracking the expenses deals with paid strategies. Cost per landing page view- It is the total amount of spend divided by the amount of landing page views.

A performance marketing agency specializes in utilizing technology and is a native of the digital world. To provide better results, they add new viewpoints and creative ideas. Before preparing a campaign, we at Catalysta, thoroughly analyses your company and your target market. A complete understanding enables us to invest your campaign budget effectively.

As an online performance marketing company in India, catalysta provides the whole range of services required for an effective campaign. Get what your business really needs – Reaching the actual targeted audience – Developing and improving lead funnels – Implementing effective campaigns – Setting success criteria – Unique designs – Content creation – Keeping tabs on campaign KPIs

Advertisers place their ads on a specific channel and then pay based on how well those ads perform. When it comes to performance marketing, there are a few different ways to pay: 1. Cost per click (CPC) Advertisers are paid based on how many times their ads are clicked. This is an effective strategy to increase visitors to your website. 2. Cost Per Impression (CPM) Views of your ad are referred to as impressions. You pay per thousand views with CPM (so if 25,000 people see your ad, you’d pay your base rate multiplied by 25). 3. Cost Per Leads (CPL) CPL works in a similar way to cost per sale in that you pay when someone registers up for something, such as an email newsletter or a webinar. CPL creates leads, allowing you to follow up with clients and increase sales. Cost Per Acquisition (CPA) CPA is comparable to CPL however it is a broader term. Advertisers are paid when customers execute a certain action (Making a sale, providing their contact information, visiting your site etc.)