To improve your website’s visibility and search engine ranking, you need to understand and improve its E-A-T (Expertise, Authority, Credibility) Score (SERP). We’ll look at metrics and tools in this area to help you measure and improve your website’s E-A-T score.
Google Search Console:
Google Search Console provides valuable information about how your site is performing in Google search. Look for metrics like average position, click-through rate (CTR), number of clicks, and searches to measure your website’s performance and visibility.
Page Quality Recommendations:
Use Google’s Page Quality Standards as a general measure of web page quality. Pay attention to the concepts of authority, trust, and knowledge, such as complete knowledge of the user, trust of the site, and knowledge of the content.
Backlink Profile
For a comprehensive guide to evaluating web page quality, see Google’s Page Quality Standards. Pay attention to the concepts of authority, trust, and knowledge, such as complete knowledge of the user, trust of the site, and knowledge of the content.
Content Quality
When assessing the content quality of your website, take into account elements like originality, correctness, depth, and relevancy. Make sure the content you produce is comprehensible and fits the needs of the user.
Authorship and Qualifications:
Check the experience and qualifications of writers or content creators who contribute to your website. Find people who have written biographies, biography pages, or articles that highlight their qualifications, background, and areas of expertise. Highlight any merits, certifications, or professional associations to gain credibility.
User Experience (UX) Metrics
Track user experience metrics including time on page, pages per view, bounce rate, and conversion rate. A good user experience can increase your E-A-T score because it shows that users find your site helpful, reliable, and easy to use.
Social Proof and User Feedback
Pay close attention to social proof, including user reviews, endorsements, ratings, and social media interactions. Both search engines and users will like your site more if it receives positive comments and recommendations from satisfied customers or supporters.
Website owners and digital marketers need to prioritize E-A-T in a world where disinformation is rampant and trust is frequently lacking. You may raise your website’s search engine ranks and build a solid reputation as an authority in your field and a reliable source of information by emphasizing knowledge, authoritativeness, and trustworthiness. Are you prepared to improve the E-A-T score of your website and make a lasting impression on the online community? Together, let’s go off on this adventure. Contact Catalysta, the best SEO company in Kerala. Calicut for the best SEO services
